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Recently, as part of the Today show’s “Today’s Entrepreneur” segment, correspondant, Tiki Barber, visited with the 19 employees/owners of Bonobos, a manufacturer and marketer of men’s apparel. Named after the endagered ape of the Congo, the company was launched in 2007 by Brian Spaly and Andy Dunn, roomates at Stanford Business School. In addition to providing men with a high-level of fashion without the sacrifice of comfort, the company has placed great emphasis on the online shopping experience and customer satisfaction. As a result, they’re not only providing men with a “Better Fit, Better Fabrics, & Better Style” but also a “Better Shopping Experience”.
At this point, the gang at Bonobos seems to be doing a lot right. Google “Men’s Pants” and there they are at #1. Or, go to one of your favorite destination sites and you’ll most likely find a Bonobos ad somewhere. In addition to the clean display and very user-friendly product pages, the site’s supplemental content clearly highlights the variety of causes the company donates a percentage of sales to. Care to hear directly from members of the Bonobos squad? Check out their blog for style content, product reviews, fashion in the news, or other office happenings. With a limited marketing budget, the resourceful organization is working hard to create buzz and brand awareness. Ultimately, it seems to be paying off. Although the young company has yet to turn a profit, this year they’re expecting 2-3 times their 2008 revenue of $1.6 million.
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