Starbucks and (Red) recently joined forces again to raise money and awareness for the Global Fund to Fight Aids. At 8:30 ET on December 7, www.Starbucksloveproject.com streamed participants in 156 countries across the globe, all singing simultaneously, the Beatles’ “All you Need is Love”. Following the sing-along, viewers were invited to upload their own rendition [...]
Archive for the ‘Campaigns’ Category
Mas Cervezas Por Favor
October 29th, 2009
75 Comments
In the 2 years since launching it’s cross-channel campaign, “The Most Interesting Man in the World”, Heineken owned brand, Dos Equis, has seen double-digit growth in the premium beer market. In the tv spots created by EuroRSCG, you can find the charismatic bearded fellow arm-wrestling a military commander, sword-fighting ninjas, or freeing a trapped bear, [...]
