In the 2 years since launching it’s cross-channel campaign, “The Most Interesting Man in the World”, Heineken owned brand, Dos Equis, has seen double-digit growth in the premium beer market. In the tv spots created by EuroRSCG, you can find the charismatic bearded fellow arm-wrestling a military commander, sword-fighting ninjas, or freeing a trapped bear, [...]
Archive for October, 2009
Fragile – Handle with Care (vol.1)
October 28th, 2009
48 Comments
Luke Wroblewski, Senior Director of Product Ideation & Design at Yahoo! Inc., is all about small wins when it comes to designing site experiences. He is a design technician who handles his site visitors with a very humanitarian approach. Simply said, he cares about his users. In his article, Inline Validation in Web Forms, Wroblewski [...]
Mmmm, I love the smell of Mint.
October 27th, 2009
130 Comments
Aaron Forth | UX Week 2009 | Adaptive Path from Adaptive Path on Vimeo.
Aaron Forth, a design lead for Mint.com gave this talk at UX Week 2009. Mint has received much praise recently for delivering a financial management tool with such a high-level of usability and consumer satisfaction. In his presentation titled, “Why Good User [...]
CNN.com (re)Birth Announcement
October 27th, 2009
2 Comments
Sharing a birthday today with DigitalAmour.com is the new CNN.com site. The press release here at Asia Media Journal, describes the depth of the redesign and many of the new partnerships (TED, People, Oprah.com, etc.) CNN has forged to deliver more collaborative content areas and methods of delivery. I’ll be poking around more, but at [...]
This Ain’t No Dress Rehearsal
October 27th, 2009
3 Comments
Hello….Helooo!! Is this thing on?
So, I’ve wanted to do this for a while. Not build a platform or pulpit to spew philosophical crap to a congregation of design enthusiasts, but rather create a place to aggregate and deliver digital “Nuggets of Joy” (thank you, Nicky Kinicky). Maybe it’s a new digital campaign, a [...]
